the2017 Emsi

Coeur d'Alene, ID . September 18-20, 2017


Visualizing the New Economy & Building the Future Workforce

At Emsi’s seventh annual conference, you will learn how your peers are using innovative, data-informed approaches to improve recruiting, workforce planning, program development, student services, and economic development policy. Come to beautiful Coeur d’Alene and hear some of Emsi’s best users offer practical applications for your daily operations so you leave the conference with great ideas and winning strategies.

New events at the Emsi Conference this year come straight from your feedback. We've added a full day of hands-on training with Emsi experts and top power users from among your peers.

7:30 - 8:00
Preconference Registration
8:00 - 8:30
8:30 - 12:00
Economic Development Certification

Emsi Economic Development Certification goes deep on labor market data sources, Emsi's methodology, and how to apply data in everyday economic development workflows. Our goal is for you to walk away from this training feeling confident in using labor market data to impact the economic environment in your community.

  • Emsi data overview
  • Job postings and profile data
  • Workflows and use cases
  • Time-saving tips
8:30 - 12:00
Higher Education Certification

Emsi Higher Education Certification is designed to train Emsi users in labor market information and instruct them on how to get the most out of Emsi data in their work. The goal of Certification is for you to become an authority on Emsi data and methodology so that you can create even better results in your community. Don’t be content with merely scratching the surface!

  • Emsi data overview
  • Strengths and weaknesses of the data sources
  • Industry and occupation data insights
  • Connections between workforce, education, and economic development
  • Best practices
8:30 - 12:00
Career Coach Advanced Training

Career Coach Advanced Training is a course designed to train career advisors and recruiters in labor market information and instruct them on how to get the most out of Career Coach in their work.

  • Intro to labor market information
  • How Emsi creates its data
  • Workflows in Career Coach
  • How others are using Career Coach
8:30 - 12:00
Workforce Development Certification

Workforce professionals can benefit from Emsi’s specialized certification specifically tailored to meet the needs of your business and jobseeker clients. This training will emphasize the use and understanding of labor market information—where it comes from, why you can trust using Emsi data, and how to maximize usage to do your job more efficiently. Training will be led by two Emsi workforce specialists who have spent 25 combined years in workforce and are CWDP certified.

  • Emsi data overview
  • Skills transferability
  • The relationship between occupation and industry data
  • Workflows and use cases
12:00 – 1:30
Lunch (on your own)
1:00 – 5:00
Golf (optional)

Come enjoy one of the premier courses in the US in a breathtaking setting! (Additional fee.)

"The Coeur d'Alene is what every resort should be. It's not just upscale, it's posh. You aren't just pampered here, you're spoiled. It's not just an escape, it's an experience."

- GolfDigest

1:30 - 2:30
Training by Emsi Power Users – Leveraging LMI to Analyze Program Planning

Kevin Long, director of policy and planning at Montgomery College, will walk through best practices for using Analyst to identify new program opportunities and research marketable skills.

withKevin Long, Montgomery College

1:30 - 2:30
Training by Emsi Power Users – Analyzing Growing Trends in the Job Market to Meet Local Demand

Explore how a leading workforce board uses data and research to understand its region's labor market needs and the performance of key industries to better serve employers and jobseekers.

withMilena Kornyl, Anne Arundel Workforce Development Corporation

2:45 - 3:45
Training by Emsi Power Users – Tableau and LMI: How to Get the Most of a Powerful Data Visualization Tool

TIP Strategies' Caroline Alexander will detail how she and her colleagues display labor market and economic trends with Tableau. This will be a hands-on tutorial for novice and intermediate Tableau users.

withCaroline Alexander, TIP Strategies

2:45 - 3:45
Training by Emsi Power Users – Show Me the Jobs and the Money: How to Use Labor Market Data to Educate Staff & Students on Career Opportunities

Come learn how Broward College uses labor market data to educate its internal staff and students on the vast number of career opportunities in the workforce. You’ll receive in-depth Analyst training on how the college has worked towards faculty-wide buy-in.

withFortin Jean-Pierre, Broward College

4:00 – 5:00
Conference Registration
5:00 – 7:00
Welcome Reception
7:00 – 8:00
Conference Registration
7:30 – 8:30
8:30 – 9:00
Welcome Address

2017 has been an exciting year for Emsi with new innovation driven by our same core mission and values. Emsi's CEO, Andrew Crapuchettes, will open up the conference by discussing how that vision has shaped our products and services to bring people, education, and employers to the intersection of prosperity.

with Andrew Crapuchettes, CEO

9:00 – 9:30
Keynote: Building the Future Workforce: Addressing the Biggest Talent Questions on the Horizon

UnitedHealth Group is at the leading edge of trends in talent wars. With over 250,000 employees and 200 individual companies worldwide, UHG has unique talent needs that require unique approaches. When you’re hiring 1,000 software engineers a year, you run into issues, such as tapping out entire skilled labor pools, and move toward creative solutions—such as telecommuting, collaboration with higher education, and even developing your own in-house tech skills training. In this keynote presentation, Mark Hanson will discuss how UHG (one of the largest companies in the industry and driving a sixth of the US economy) addresses some of the biggest talent questions on the horizon.

withMark Hanson, UnitedHealth Group

9:30 – 10:15
Panel Discussion

The keynote presentation will be the springboard to the following panel discussion, which will include expertise from higher education, workforce development, and economic development, to lay out the biggest issues—and potential solutions—in building the workforce of the future.

withMark Hanson, UnitedHealth Group, Bob Potts, Nevada Governor's Office of Economic Development,Tina Ngo Bartel, MiraCosta College, and David Andrews, National University

10:30 – 11:30
Academic and Economic Alignment:
A Web-Based Tool for Real-Time Assessment of Demand

University of Hawaii Community College System's new web-based sector-mapping tool provides an organized real-time look into the relationship between academic and economic alignment. Drawn from Emsi’s database but filtered through UHCC’s custom portal, this site looks at the major sectors of the economy and the details of every job inside those sectors. It provides crucial data on current and projected demand data, as well as on whether the academic units are over or under producing, plus more. With one click, you can see our heat-mapped economy with an overlay of where the system has programs and where opportunities exist that are as yet unaddressed.

withPeter Quigley and Paul Sakomoto, University of Hawaii Community Colleges

10:30 – 11:30
Fuel your Business Services with Best Practices in Workforce Research

Learn how the San Diego Workforce Partnership (San Diego County’s Workforce Development Board) uses labor market research to develop programs with employers. By combining both research and business programs into one department, SDWP capitalizes on warm employer leads from their labor market research to develop sector-specific strategies with and for employers. SDWP conducts research with employers and develops business-led customized training programs, Hiring at Happy Hour events, and social enterprises. All SDWP business services are driven by labor market R&D.

withSarah Burns, San Diego Workforce Partnership, and Tina Ngo Bartel, MiraCosta College

10:30 – 11:30
At the Intersection of Data and Vision: Influencing the Talent Strategy of the 22nd-Century Corporation

Big plans require big data. The strategic services research team from Allstate’s talent acquisition department will discuss how the team provides labor market analysis through storytelling to support Allstate’s vision for a diverse, agile, and talented workforce. Our goal is to support data-driven talent decisions for Allstate to be an innovative 22nd-century corporation. The research team leverages Emsi data to test assumptions and bridge the gap between knowledge and action. We set expectations and provide analysis on diverse pools of talent, current and future skills gaps, location comparison, and competitor insight. Join us as we tell the Emsi and Allstate story: past, present, and future!

withBruce Evans, Emsi, Lee Semmes, Emsi, Lesley Rood, Allstate, Megan Buttita, Allstate, and Meta McKinney, Allstate

11:30 – 1:30
Lunch (on your own)
1:30 – 2:30
Machine-Matching People, Training, and Jobs: Are Workforce Recommendation Engines Possible?

Participants from the Course Data Project will describe the processes they are exploring to make workforce and training courses data-wise so that course data can be machine-matched to résumé, jobs, and labor market data. The Course Data Project is a collaboration of, the University of Chicago, and Emsi with research funding from a DOL sub-award through, the DOL funded repository of all TAACCT courses.

withGordon Freedman, National Laboratory for Education Transformation, Matt Gee, University of Chicago, and Nic Richmond Pima Community College

1:30 – 2:30
Fantastic Unicorns and Where to Find Them: The Six-Figure Question for Every IT Firm

Hector Acosta will discuss the unicorn IT candidates that employers are hunting for, and how he and his colleagues at Worksystems, Inc. use Emsi and other data sources to prove that those candidates don't exist. Take away recommendations on what you can do to help local employers alleviate their IT needs.

withHector Acosta, Worksystems

1:30 – 2:30
Why You Should be Thinking About Location Economics

It's a given that in any market, firms looking to expand, consolidate or open a new operation want to find the most favorable location for fiscal and financial success. Site selection used to be built on old relationships and handshakes but has rapidly been transformed by the use of data analytics to understand viability. However, in order to be successful in the emerging market, firms must now consider Location Economics. Location Economics is about ordering spatial econometric facts concerning the potential for a business to operate within a market. The process is called location Intelligence and it measures the division of labor within a market that supports a geography of opportunity. Led by Dr. Wayne Gearey, Emsi's senior vice president of data science, this session will highlight how just having the right data is only part of the battle.​​

withDr. Wayne Gearey, Emsi

2:45 - 3:45
Data, Analytics, and Improving Program Development & Employer Engagement

Colleges are a big part of the economic development of the region. In this talk, Dr. Kevin Long of Montgomery College and Rob Sentz of Emsi will show how data collected from a variety of sources (traditional, job postings, résumés) can help colleges make strategic moves to improve student engagement, program development, and employer relationships.

withKevin Long, Montgomery College, and Rob Sentz, Emsi

2:45 - 3:45
Playing to Your Strengths: Leveraging Emsi Analytics for Business Attraction

The first step in creating a business attraction strategy is to understand your market’s strengths. One of the top factors influencing the site-selection decision is the presence of a qualified and abundant workforce. Emsi Developer can help your community clearly identify its specific workforce strengths to tell your story. In this presentation, Vince Giovannini will discuss how Gilbert, Arizona, leverages Emsi data to identify target industry sectors to support the successful marketing of the community to prospective businesses in those industries. This session will leave you with the knowledge to execute in the following areas: 1) Using Emsi data in strategic planning efforts around business attraction; 2) telling your community story through demographic, workforce, and industry data; 3) leveraging data to set your community apart from competitors.

withVince Giovannini, Gilbert, Arizona

2:45 - 3:45
Insight into Workforce Diversity

Learn how companies are leveraging Emsi workforce diversity data to set expectations, find the diverse talent they need, and benchmark performance against the broader market.

withBrendan O'Neill, CareerBuilder

3:45 - 5:30
5:30 – 6:00
6:00 – 8:00
Dinner Cruise
7:30 – 8:30
8:30 – 9:30
Panel discussion

Following up from a full day of discussing key workforce trends and issues, the second day's panel will focus on actionable items you can take home to your business, college, or community to put in place.

withYustina Saleh, Emsi, Julie Gacnik, Creighton University, Matt Gee, University of Chicago, and Carla Hickman, EAB

9:45 - 10:45
How Workforce & Economic Development Leaders in Dayton Have Partnered to Help Businesses and Jobseekers

David Snipes, manager of the Montgomery County (Ohio) Business Solutions Center, will discuss the creative ways that Dayton-area leaders have come together to engage businesses and address their talent needs as well as help dislocated workers in the process.

withDavid Snipes, Montgomery County

9:45 - 10:45
Another Data Science Program? Really?

Data science, business intelligence, and analytics programs are being launched at a fever pitch. What’s the hype about? What is data science? Our research has revealed that data science jobs come in many flavors and that the requirements vary significantly by region and industry. Data science skills infuse a diverse group of jobs in marketing, software development, engineering, and even the legal field. In this workshop, the Emsi team will present a new approach that allows us to move beyond ambiguous titles and trending buzzwords to the actual requirements of data science (and similarly emerging fields). We will show how skills cluster together to reveal defining skills, core skills, domain-specific skills, and more. This approach also lays the groundwork for a unique career pathway method that guides aspiring data scientists and provides a clear map for where to start and how to maximize opportunities in a specific market. As a bonus, our work has applications in almost every job field, including production.

withLuke Jankovic, and Yustina Saleh Emsi

9:45 - 10:45
Corporate Site-Evaluation: Determining the Health and Sustainability of Your Locations

In this presentation, Mark Hanson will demonstrate how to utilize dashboards to drive strategic market insight by combining disparate data sources, standard scoring, and decision tree logic.

withMark Hanson, UHG

11:00 – 12:00
Emsi innovation

We will end the conference with a panel of Emsi's executives highlighting how you can apply the data and conference discussions to the various areas of employers, education, and economic and workforce development. Hear how each team at Emsi is addressing the core issue to provide a more wholistic approach to planning, training and hiring the future workforce.

withAndrew Crapuchettes CEO, John Pernsteiner VP of Economic and Workforce Development, and Bruce Evans VP of Talent Strategy


Price: $700

Register Today

Registration closes September 15.

Payment Policy

Full payment for all registrations must be made prior to the conference. Registration materials will not be available for pickup until payment is made.

Cancellation Policy

  • To cancel your registration, email Gwen Burrow at or call 208-883-3500. There is no cancellation fee if you cancel within one week of registering. After one week, there is a $95 processing fee.
  • No refunds or credit will be given for cancellations received after 5:00 pm PDT September 15.
  • Any registered attendee who does not call in or email their cancellation notice is considered a no-show, and is not eligible for a refund or credit even if they do not attend the conference.
  • Any registered attendee who does not submit a cancellation notice or attend the conference is still liable for any outstanding balances.
  • Substitutions will be accepted at any time. Email Gwen Burrow at or call 208-883-3500.


Traveling by Car

The Coeur d'Alene Resort is easy to reach by car via Interstate 90 (Exit 11) or Highway 95 (Northwest Blvd). From the exit, follow the directions to downtown and watch for the Resort on your right.

Traveling by Air

The Coeur d'Alene Resort is located 39 miles (40 minutes) east of the Spokane International Airport (GEG), which offers non-stop or one-stop access from most major US and Canadian cities.

Airport Shuttle

The Coeur d'Alene Resort Destination Services Division offers transportation between the CDA Resort and area airports. Please contact the CDA Resort's transportation department for scheduling and pricing at 800-688-5253 ext 7133. A 24-hour notice is requested for all transportation needs.


Book your hotel today—the rooms sell out quickly!

Coeur d’Alene Resort
(conference site)

115 South 2nd Street
Coeur d’Alene, ID 83814

Room block has expired. Mention Emsi to see if any rooms are left.

Holiday Inn
(6-min drive from conference site)

2300 West Seltice Way
Coeur d’Alene, ID 83814

Room block expires September 4. Mention Emsi to get the discount rate.


Contact Gwen Burrow at or 208-883-3500.